Here at Perfectly Apt, we’re used to working with people. It’s what we do. From buddying up with top venues to form long lasting relationships (and the very best rates) to putting all our clients’ needs first and making sure we’re always listening, we’ve got our people skills polished. From our years of experience in venue finding, we’ve grown to really value the importance of trust and appreciate how hard it can be to outsource and network effectively. So how should small businesses go about outsourcing help and finding people they can entrust with their brand? As a company, we’ve been outsourced and we outsource work to local businesses alike; it’s a continuous cycle of people and production, and there’s nothing more rewarding than helping other businesses grow, whether they are our suppliers or our clients.
Outsourcing can be daunting for new business owners and we understand that. But we believe in working with experts, and outsourcing is the way to tap into the specialists of each field. Often, it’s also the most affordable way of working too. If you’re looking for advice on how to hire and subcontract effectively, read on for our 5 top tips on outsourcing and getting it right.
- 1. Attend Networking Events
Networking events will give you the opportunity to meet local businesses of every kind, including people you may need now or experts that can help you in the future. Sometimes, there will be an exchange of work both ways; it’s a fantastic way of building business relationships that last.
- 2. Get Recommendations
Talk to the businesses you are already working with; they’re good brains to pick because you understand each other. Ask them who did their web design, who wrote their campaign copy, who does their PR, or who manages their events, and you’ll get the most reliable recommendations.
“Word of mouth is very powerful. It’s one of the best forms of marketing – you can find out a lot about the supplier before meeting them, find out exactly how they have helped others and the effect their services have had on a business – much better than taking a sales representative’s word for it!” – Naiomi, Managing Director at Perfectly Apt.
- 3. Connect on Social Media
There are so many ways to connect with businesses these days but one of the best ways is through social media. It’s such a powerful platform and you can really get to know a company – or the way they work – by seeing what they’re tweeting about or what industry event they’re attending on Facebook. Knowing more about them builds trust (and it works both ways too) and from their online interaction, you can see how they communicate with their clients/customers, how they promote themselves, and what tools they use as a company.
- 4. Meet for a Coffee
Meeting people face to face is important, especially if you’re nervous about outsourcing. Do you click? Do they ‘get’ your brand? Do you both sing off the same hymn sheet? Do they seem like they genuinely care about your business? These are all things that you should ask when you meet your suppliers for the first time.
- 5. Listen to Their Advice
One of the biggest mistakes of outsourcing is to pay for the help of an expert but not to listen to their advice. As a business owner, you will always get the final say in your brand / product / company. But you should also never forget that specialists (especially recommended ones) usually know what they’re talking about! So whenever you outsource, it’s important to give them a chance to do their job.